THE PEOPLE’S PLAYER

FEDEX | NFL AIR & GROUND PLAYERS OF THE WEEK AWARDS 2023

Insight: Despite professional football players’ talent, NFL fans are the ones who hold all the power when it comes to making or breaking stardom.

Big Idea: To launch the return of the FedEx Air & Ground Awards, Austin Ekeler campaigns for your vote by positioning himself as the player for the people.

AD: SAÚL ROJAS | CW: ME | ECD: CHUCK RACHFORD