The cycle project

DOVE X THE NORTH FACE | STUDENT WORK, S. I. NEWHOUSE SCHOOL

Awards: Shortlist, One Show Young Ones ADC | Gold ADDY, AAF District 2 | Gold Award, Graphis New Talent Annual 2023 | BEA Award of Excellence in Film & Video Promo/PSA/Commercial | 2022 Newhouse Impact Award | Published on Ads of the World

Problem: For homeless women who menstruate, it’s difficult to safely and privately clean themselves while on their periods.

Insight: Not being able to clean and care for yourself while menstruating takes away part of your dignity.

Big Idea: Dove x The North Face lets homeless women take control of their period and restore their dignity by creating a safe portable way to privately clean themselves.

ART DIRECTOR: YURI SUH