EATIN’ GOOD
APPLEBEE’S | CULTURE TAP THINK-TANK
Connecting with our audience authentically across platforms has never been more important. I am part of a culture-tapping think-tank for Applebee’s that is charged with ideating and executing quick-turn social posts to join in on cultural conversations and trends, this is some of that work.
A SAUCY AURA
When you hear “Fancy date night” you know in your heart you want to go to Applebee’s. We tapped into the trending conversation around gaining aura points to show off the power of splitting a 2 for $25 with your boo.
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SAUCY Swifties
From trending styles to the economy, and even football there is no doubt that Taylor Swift is a formidable force in shaping our day-to-day culture.
Recently, she announced her upcoming album by teasing a black and white album cover that soon became a meme for many creators and brands.
So, we took a page out of Swift’s book to help Applebee’s tease that when it comes to the best boneless wings, all’s fair in love and wings.
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Late-Night Thoughts
With social buzzing with people sharing how they really feel, we hopped on the “Deeper Level” conversation to finally confess how we feel about Late-Night Half Price Apps.
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Baby Names with ‘Bee’s
With the rise of momfluencers and trad-wife content, we’ve seen a rise in unconventional baby names. Some creators are even emphasizing that you should name your kids after things that are special to you.
In typical Gen Z humor, this wholesome trend has been flipped on its head and turned into a meme. With people posting ironic “baby names” of things they really do love along with stock images of these imaginary children.
Of course, we had to get in on the action. Next top baby name in the nation? My money is on Riblet.
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LOOKING FOR A MAN AT APPLEBEE’S
After the song blew up on TikTok, Girl on Couch’s lyrics about snagging a finance bro became part of the chronically online dictionary.
As the date night destination, we knew it was only right to put everyone on to where sexy singles who value eatin’ good in the neighborhood hang.
Applebee’s of course.
DESIGNER: MADI ELLERBROCK